UX Strategy
Team challenges often include determining the best UX strategy, or leading teams to help determine what it should be. As with any approach, there are many methods to help teams and organizations arrive at a UX strategy that best suits their business
I believe that empathy for users is the crucial difference between successful and unsuccessful UX strategy.
HOW I CAN HELP YOU WITH UX STRATEGY
Determine how well current touchpoints in your customer’s journeys are working, and how they can be improved
How to best measure your sites current UX
How to get a vision for your product’s UX, and how to go about implementing it
How to set up and interpret traffic metrics as they rate to UX
Determine what the metrics tell you—and what they don’t
DELIVERABLES AND SERVICES
Journey and experience mapping
Competitive analysis
Stakeholder interviews
Content strategy
Design thinking workshops