User Research & Testing
I have witnessed testing evolve from complicated in-house concoctions to the wide-ranging methodologies used today. I have mentored teams on how to develop, conduct, evaluate and extract from a usability or UX-bound test.
Observation during testing sessions is as important to me as the test itself.
THE IMPORTANCE OF BEING EMPATHETIC
The word “empathy” gets thrown around a lot these days—and herein lies the problem. When it comes to user research, my own gravitation towards empathy creates meaningful discussions and explorations that lead directly to successful UX.
HERE’S HOW I CAN HELP YOU WITH USER RESEARCH AND TESTING:
“Where do I start?”
This question is by far the biggest hurdle in research projects. Every undertaking is unique, but it always begins with data acquisition. What do I know? Who do I know? How are things currently working? Where do I want to get to? A mini-user research project can be your starting point in answering these fundamental questions.
Test planning
Initiating a mini-user research project
Evaluating and recommending testing platforms for your team
Breaking down your data into manageable pieces
Assembling a UX research team in your organization
DELIVERABLES AND SERVICES
Ethnographic research (field studies)
Usability testing
Contextual inquiry
Customer journey interviews
1x1 and remote interviews
Card sorting
Tree testing
A/B testing
Expert reviews